The EU AI Act and our images.
What Article 50 asks of AI images, what each of our studios changes, and what every file we deliver says about itself.
What Article 50 asks.
Sources read on 5 October 2026.
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Article 50 of the EU AI Act sets transparency duties for AI systems and the content they make. It has applied since 2 August 2026.2
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Providers of AI systems that make images must mark what the system makes:
“Providers of AI systems, including general-purpose AI systems, generating synthetic audio, image, video or text content, shall ensure that the outputs of the AI system are marked in a machine-readable format and detectable as artificially generated or manipulated.”
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For AI systems placed on the market before 2 August 2026, that marking duty applies from 2 December 2026. The other duties in Article 50 have no such grace period.2
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A business that uses an AI system to make a deep fake must say so:
“Deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake, shall disclose that the content has been artificially generated or manipulated.”
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That information must be clear and distinguishable, at the latest when a person first sees the content.1 The Commission’s guidelines set out the scope of these duties.3
These are dates and sources, not legal advice. Check your own obligations with your adviser.
- Article 50: Transparency obligations for providers and deployers of certain AI systems. AI Act Service Desk, European Commission. Read on 5 October 2026.
- Transparency obligations under Article 50 of the AI Act. European Commission, questions and answers, last updated 24 July 2026. Read on 5 October 2026.
- Guidelines on transparency obligations for providers and deployers of AI systems. European Commission, 20 July 2026. Read on 5 October 2026.
What changes, and what stays.
Each studio changes different things, and every file says which studio made it. For listings and marketing, the AI studio, labelled in every file. Where a marketplace asks for photos of the vehicle itself, the real-photo studio.
AI studio
New studio. Same car.
What changes
- The studio, and its light.
- The reflections in the paint and glass: the lot’s are replaced by the studio’s.
- Rain drops and water spots are removed.
What stays
- Your car’s shape, details and condition, as you photographed them.
- The angle you took the photo from.
- A person checks every image against your photo; if anything differs, we redo it free.
Real-photo studio
The car is your photo.
What changes
- The background: wall, floor and light, rendered for your photo’s camera.
- A contact shadow and a floor reflection under the car.
- The crop, and a fine photographic grain.
What stays
- The car is your photo’s own pixels: shape, paint, damage, badges, plate and stickers.
- The paint keeps the lot’s reflections, and the glass is kept as photographed.
- If a person retouches anything, the image’s file says so.
Interiors
Clean white behind the glass.
What changes
- The view through the windows becomes clean studio white.
- Tinted glass stays a darker, glassy white.
What stays
- Everything inside the car: seats, dashboard and trim are your photo’s own pixels.
The structure x-ray.
Every line of the car in the lot photo and in the studio image, laid over each other after alignment. Drag the light across the image to compare.
Studio image
Structure x-ray
- Teal: lines in both the lot photo and the studio image.
- Amber: lines only in the lot photo, mostly the lot’s reflections, which the studio light replaced.
- Red: lines only in the studio image, mostly the studio’s own reflections.
- White: the car’s outline.
Structure x-ray of the image made in TunePixel AI Studio, Black Box, computed from it and its lot photo. The lot photo is a sample made with TunePixel AI.
Made in TunePixel AI Studio, Black Box. Checked by a person and not retouched. The lot photo is a sample made with TunePixel AI.
The x-ray compares lines. It does not show a change of colour on its own, so a person still checks every image against your photo.
What a check has to catch.
In one render, TunePixel AI drew a small emblem on this SUV’s plain wheel cap. Beside the lot photo the slip was clear, so the image was made again, and the cap came back plain.
The x-ray does not show a mark this small, which is why a person checks every image against your photo before it reaches you. If a delivered image doesn’t match your car, we redo it free.
Lot photo
A render that slipped
Made again
What every file says about itself.
Every image we deliver carries a plain statement of how it was made, and a standard digital source type that photo software can read. Open any image we deliver in a photo metadata viewer to see it.
An AI studio image
- AI system
- TunePixel AI
- Source type
- Trained algorithmic media: made by a trained AI system
- Credit
- Studio image: TunePixel Studio
A real-photo studio image
- Says
- “Real photos of this car. The background was replaced with a studio backdrop; the car itself is not edited.”
- Source type
- Composite: a real photo with a new background
An interior
- Says
- “Real photo of this car’s interior. The view through the windows was replaced with plain white; nothing inside the car was changed.”
- Source type
- Algorithmically enhanced
- An image a person retouched by hand says so in its file.
- None of your photo’s metadata, including its location, is copied into the image we deliver.
- Other tools’ metadata is removed before we deliver a file.
Captions you can paste.
Major ad platforms ask advertisers to label AI-edited vehicle images. These are suggestions. You decide how to label your listings.
Under an AI studio image
Studio image made with TunePixel AI from a photo of this vehicle.
Under a real-photo studio image
Actual photo of this vehicle. Background by TunePixel AI.
Under a 360° spin
360° view made with TunePixel AI from photos of this vehicle.
This website follows the same rule.
Every picture on this site that TunePixel AI made or changed says so in the caption beneath it, and every car on it is fictional. Their files say so too, and carry no other tool’s metadata.
Straight answers.
Are TunePixel AI studio images labelled as AI?
Yes. Every AI studio image says in its file that an AI system made it, and names the system: TunePixel AI. Every real-photo studio image says it is a real photo of the car with a new background.
Do I have to label the images in my listings?
That depends on where and how you use them, so check your own obligations with your adviser. If you label them, the captions above are ready to paste.
Will an AI studio image change my car?
Only the studio and its light change. Your car’s shape, details and condition stay as you photographed them. A person checks every image against your photo, and if anything differs, we redo it free.
What can the x-ray not see?
A change of colour with no new line, a thin part missing at the car’s outline, and very small marks. That is why a person checks every image against your photo.